Marketing

Product Marketing Lead

Bengaluru   |   Full time


We are looking for a bright, passionate Product Marketer who can help us to deliver on our vision of simplifying operations for restaurants with food aggregators. 

You’ll need to have a growth mindset, have deep empathy for merchants and customers, and be excited to roll up your sleeves and dig for the solution to a complex problem.

You will: 

    • Defining the messaging, positioning and go-to-market marketing strategy to enable successful product launches and campaigns. Working across teams including Product Management, Sales & Business Development, Design & Content-writes 
    • Developing a narrative that differentiates UrbanPiper's strategy by understanding merchant and partner needs, product roadmap, market trends, and competitive forces
    • Driving cross-functional alignment through product roadmap and executing the go-to-market process, tracking success metrics accordingly
    • Helping build holistic strategies and the products we’re building through market analysis, competitive research and partner/merchant feedback
    • Identifying KPIs, setting targets, and analyzing the results of product launches

We are looking for someone who has: 

    • 1+ years of experience in marketing, product marketing or product
    • Ability to thrive in uncertainty, resolve ambiguity and think quickly on your feet
    • Excellent communication and organizational skills while being able to stay focused on the big picture and pay attention to details
    • Experience marketing B2B and SaaS products
    • Experience helping drive global business, product, and product marketing strategy
    • A resourceful attitude and positive negotiation skills - you'll be working with a lot of different teams across UrbanPiper and external partners

Nice to haves:

    • Experience in a high growth technology, B2B SaaS company - it's important to understand our platform and the products we deliver
    • Experience using data/analytics to measure the impact of your work

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