Marketing

Content Manager

Bengaluru, Karnataka   |   Full Time

 UrbanPiper is a B2B SaaS platform helping restaurants in digital transformation. With our offering restaurants can manage/automate their online presence be it on their own websites/apps or any of the leading food delivery platforms — Zomato, Swiggy, Amazon, Dineout, EazyDiner, HungerBox etc. in the most simple manner.

At present, we are processing nearly 3 million transactions every month and partnered with 12,000+ restaurants across India and the Middle East. The most defining aspects of our work are related to — consistency, reliability, scalability, and agility. We make use of a wide variety of technologies and process significantly large amounts of data on a daily basis. 

Content plays a vital role in a B2B SaaS Marketing Strategy. We are looking for a qualified Content manager to join our team. You will be responsible for creating, improving and maintaining content to achieve our business goals. Our ideal candidate is an experienced professional with demonstrable creative writing skills. As a Content manager, you should perform well under deadlines and be detail-oriented. If you are also an expert in content optimization and brand consistency, we would like to meet you.

Ultimately, you should be able to oversee all marketing content initiatives to ensure customer engagement, brand consistency and a positive customer experience. 

 

Responsibilities

  • Develop content strategy aligned with short-term and long-term marketing targets

  • Collaborate with marketing and design teams to plan and develop site content, style and layout

  • Create and publish engaging content. (Website Content, Blogs, Case-studies, E-Books, Scripting for Podcasts and Branded Video Content, Sales Marketing Material, Marketing Collaterals, Emailers, Product Content etc)

  • Edit, proofread and improve writers’ posts

  • Optimize content according to SEO

  • Use content management systems to analyze website traffic and users engagement metrics

  • Manage content distribution to online channels and social media platforms to increase web traffic

  • Develop an editorial calendar and ensure the content team is on board

  • Ensure compliance with the law (e.g. copyright and data protection)

  • Stay up-to-date with developments and generate new ideas to draw the audience’s attention

 

Requirements

  • Proven work experience as a Content manager

  • Hands-on experience with MS Office/G-Suite

  • Basic technical knowledge of HTML and web publishing

  • Knowledge of SEO and web traffic metrics

  • Familiarity with social media

  • Excellent writing skills in English

  • Attention to detail

  • Good organizational and time-management skills

  • Basic knowledge of Performance Marketing 

 

 

Good to have:

  • Prior experience in F&B Industry

  • Experience with SaaS products    

  • Basic knowledge of Video-editing

  • BSc degree in Journalism, Marketing or relevant field

 

 

 

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